Pay It Forward
Take care of your people and they will take care of your business

At a time when businesses of all kinds compete to draw customers in, it can be easy to underestimate the significance of choosing an effective brand name for small businesses. Yet choosing an eye-catching moniker could prove vital; its power extends well beyond being simply labeled. Indeed, its impact extends deeper still. We will explore here how small business name selection has an outsize influence in helping build community connections locally.

At a time when businesses of all kinds compete to draw customers in, it can be easy to underestimate the significance of choosing an effective brand name for small businesses. Yet choosing an eye-catching moniker could prove vital; its power extends well beyond being simply labeled. Indeed, its impact extends deeper still. We will explore here how small business name selection has an outsize influence in helping build community connections locally.

Every business owner imagines having a “dream team” of employees — people who consistently go the extra mile at work. If your team is falling short of that fantasy, maybe it’s because you’re not providing the push they need to give 110 percent. A study by Globoforce has some insights into what it takes to make employees go above and beyond the call of duty.
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